Golf has a big problem.
It’s the pervasive – and lazy — narrative that the sport is dying. It’s not just misguided, it’s wrong.
But it’s a story often regurgitated because golf is an easy target, with detractors saying it’s too slow, too expensive and too exclusionary. The naysayers insist the sport must be in its death throes because participation is down, more golf courses are closing than opening, Golfsmith filed for bankruptcy and Nike stopped making clubs. Those things clearly aren’t positives, but the issue is that they never seem to come with proper context.
The reality is that the good in the game right now far outweighs the negatives, which is why – during the week of a PGA Merchandise Show that draws more than 1,000 passionate exhibitors to Orlando – we should be bullish on golf in 2017. There are, in fact, plenty of reasons for optimism.
Click here to read how TGA fits into the future of golf on Forbes.com.