New logo represents the fun, active and introductory leader in tennis, sports and education
Los Angeles, CA – TGA Premier Tennis (TGA), the fastest growing introductory and recreational tennis program in the industry, has unveiled its new brand mark and logo. This branding change coincides with TGA’s corporate rebranding and its focus on being the leader in introductory youth sports and education programs.
The new TGA corporate and tennis logos represent the fun, active and innovative sports brand that is impacting youth, families and communities across the country. The three distinct symbols within the TGA logo are an inspiration for youth to get out and play, be active with movement and excel in academics.
“As our consumer base transitions from largely Generation X to more Millennials, it made sense to refresh our brand with a sleek, modern look and a value proposition that resonates with this audience,” LeeAnn O’Donnell, Director of Marketing explained. “The three icons are a visual representation of the elements that all of our programs combine to provide an unparalleled experience for our students: academics, athletics, and life skills.”
TGA’s franchise model, developed in partnership with the United States Tennis Association (USTA), delivers grassroots tennis programs through a self-sustaining model to grow the sport for the future and create a healthier and safer environment for students at schools and community centers. The school-based curriculum includes tennis skill progression, education subjects and STEAM Labs, physical fitness and health components. TGA gets kids moving and being active while improving motor skills and hand-eye coordination.
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