It is simply hard to believe that after 15 years, what started as an overnight traveling golf camp with two participants called Teen Golf Adventures during the summer of 2003, has morphed into a youth sports delivery system offering programs at 3,400 sites serving over 775,000 families. Looking back, the evolution of our journey and milestones we’ve achieved still fascinate me, but it always comes back to one mission, one philosophy… Sports Change Lives.
In fall 2004, my sister was choosing afterschool enrichment programs to enroll in and golf was not on the menu of options. I quickly identified an opportunity to introduce a sport, and all its positive lessons, to families through school-based, camp, and other parent/child oriented programs; thus Total Golf Adventures was born. In 2007, we began franchising the community-based golf program and rebranded to TGA Premier Junior Golf. 2012 saw TGA Premier Youth Tennis, a second franchise concept, launch in partnership with the USTA using our core model, infrastructure, and curriculums tailored to another sport. Our most recent milestone came in 2017 when we franchised our third concept which includes six team-based sports, further broadening our ability to impact children under the new umbrella brand of TGA Premier Sports.
As the world of youth sports evolves TGA Premier Sports remains at the forefront of the movement. Recognizing the industry trend that moves kids away from early sport specialization; TGA curriculums reflect multi-sport sampling, play components, academics/STEAM and fun-damentals to engage kids in sport. Our programs solve the problem of limited initial access for all kids at the grassroots level and are unique because of curriculums that combine athletics with academics. Couple that with entrepreneurs delivering programs who are vested in the participant experience and their community, and you have a recipe for success based on several trends in our respective industries:
Children’s Enrichment has been recognized by Entrepreneur.com as a Top 10 Franchise Category for 2018 and many industry insiders have dubbed this sector “recession proof,” noting an analysis of parental spending during the recession of the late 2000s by researchers from the Stanford Center on Poverty and Inequality: “Parents may view spending on children as one of their most important financial commitments, and cut back in other areas first.”
The U.S. Department of Education reports that the number of STEM/STEAM jobs in the United States will grow by 145 from 2010 to 2020 and set a priority for more students to become proficient in these skills. TGA’s curriculums use sports as a vehicle for teaching students about STEAM concepts in a fun and exciting way that sets us apart from our competitors.
A 2016 report by the CDC noting that one-fifth of children in the U.S. are obese has increased the focus on getting kids active, helping to fuel the growth of a multi-billion dollar youth sports industry. TGA’s programs align with the U.S. Olympic Committee’s American Development Model principles which discourage sport specialization at an early age and aim to develop fundamental skills in a fun, play-based atmosphere.
It’s an exciting time at TGA and I am honored to have led the company this far. The past few years we’ve worked tirelessly with our franchise owners and their coaches to build a business infrastructure, program delivery system, and curriculums with staying power. Their support and guidance have been essential to achieving our vision and TGA would not be where it is today without them. We are poised to hit 1,000,000 participants in 2020 and our familial culture of collaboration ensures all of TGA will continue to do well by doing good. ‘Sports Change Lives’ resonates through every component of a TGA business and every smile on a TGA kids face. Come join our family and start changing your life, and the lives of children in your community, through sports.
Founder and CEO
TGA Premier Sports