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TGA Business Model

One of the most common questions we receive from individuals interested in the franchise is “how do I generate revenue with the business?”  TGA’s business model offers multiple revenue stream opportunities that provide a “player pathway” for customers to grow with your business.

Parent-funded Extracurricular Activities

Average spent per child per year on extracurricular activities
(source: Activity Hero)

Partner with Schools and Community Centers to Conduct Enrichment Programs

  • Franchisees are equipped with training and resources to form partnerships with pre-k, elementary and middle schools as well as community centers and other family oriented facilities to conduct multi-level golf and tennis enrichment programs.
  • Partners provide marketing channels to their school or membership community to promote weekly classes for 6-10 week sessions, 3-4 times per school year.
  • The convenience of time and location appeals to parents who register their children for a flat-rate fee.
  • Top-notch curricula and thoroughly trained staff help students develop skills, knowledge and a passion for the sports while professional materials and communications throughout the session provide a superior customer experience for parents.
Superior Customer Experience

Net Promoter Score of 75%, industry average is 40%.
(source: Listen360)

Retain Customers Through a Player Pathway of Programming Options

  • The next step is to utilize the resources and expertise TGA provides to partner with golf and/or tennis facilities to offer additional programming options including play days, camps, leagues, and family events.
  • Each of these programming types represents a step in TGA’s Player Pathway that helps guide our families through the journey of learning and playing golf and tennis.
  • Franchisees are supplied training and resources to market these opportunities to existing and new customers.
  • Convenient formats and schedules fill a programming void in many markets and appeal to parents.
  •  These types of programs typically demand higher price points and have higher profit margins so they are an essential building block on the TGA business.

Maximize Customer Lifetime Value

  • In addition to providing a play book for acquiring and retaining customers, TGA also provides tools and resources that generate additional revenue streams from these customers.
  • Years of experience have provided insight on valuable amenities and resources that can improve the customer’s experience with our programs.
  • Marketing and technology tools allow TGA franchisees to up-sell these services, merchandise items and programs at the point of registrations, taking advantage of impulse purchases that account for an estimated 40% of all e-commerce spending.
First Exposure to Golf & Tennis

First introduction to golf/tennis for 67% of our consumer families.
(source: internal market research/surveys)

Initial Investment

$8,000 - $42,000
Initial Investment
*Depending on your exclusive geographic territory's population and median household inclome.
$1,000 - $2,000
Travel Expenses
*Travel expenses for training at TGA headquarters (all other initial training is included).

Fixed Operational Costs

8%
Royalties on Gross Revenue
No additional 2% advertising fee
$160
Monthly Website, CRM, Email Fee
Customer Relationship Manager & Content Management System
$250
Annual Marketing Template Fee
Marketing materials, flyers, brochures, posters and banners.
$375
Annual Franchise Summit Fee
Includes all training and meals during the 3-day summit.

Variable Operational Costs

Variable in Relation to Business Volume
Only Incurred When Operating Events

With low overhead and no brick and mortar build out, TGA’s model is cash flow friendly as most expenses are variable. Some of the variable costs include:

  • Program marketing materials
  • Coach wages
  • Equipment
  • Student prizes and giveaways
  • Insurance on a per student basis